Autotrader | Insight blog

Insights from the UK’s leading automotive marketplace

John Hogan John Hogan

Autotrader 2026 Market Forecast: Growth, Trends, and Retailer Opportunities

As we kick-off 2026, the automotive market continues to show strength. Despite some seasonal softening in demand, the overall outlook for the new year is positive with over 2 million visits to the platform on Boxing Day. Plus, new insight from Buying Signals is indicating a significant uplift in high intent leads in early January. This strength indicates that retailers who maintained their momentum throughout the holiday season are well-placed to see a strong start to the new year.

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Nathan Coe, CEO Nathan Coe, CEO

A message from our CEO

Watch our latest CEO update where Nathan talks about how we’re working in partnership with our retailers through our new Customer Advisory Groups as well as the upcoming developments in response to your feedback.

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Nathan Coe, CEO Nathan Coe, CEO

An update from our CEO

As we move towards the end of 2025, our CEO shares the big milestones for the coming weeks, and his vision for a more connected, more informed Autotrader buying journey.

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Autotrader Autotrader

The new Autotrader buying journey is here

As we approach the end of 2025, we're not slowing down – we're accelerating towards some exciting milestones that will transform how you connect with car buyers.

We've spent decades investing in technology and data to provide you with unique insights into vehicles – insights many of you now use in your day-to-day decision-making. Now, we are in a place to take things one step further, and provide information about the buyer. It's made possible by the new Autotrader buying journey with Deal Builder at its centre.

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