We’re excited to introduce Search Categories. A new way for buyers to browse Autotrader using everyday language that reflects what they actually need from a car. These categories help buyers get to the right vehicles faster, and just as importantly, help your stock get discovered more easily.

Our CEO provides an update on our latest package price increase, how we came to the decision and how we’re investing to bring more value to you in 2026.

In 2026, we’re giving you more flexibility than ever. Putting you in control with a choice of three brilliant offers to boost the value you get from your Autotrader package.

Check out some of our product updates and enhancements from the past 12 months - alongside some hidden gems - designed to help you ‘Drive Results in 2026’. 

Making sure your Portal users have the right access is now more important than ever. 

Watch our latest CEO update where Nathan talks about how we’re working in partnership with our retailers through our new Customer Advisory Groups as well as the upcoming developments in response to your feedback.

As we move towards the end of 2025, our CEO shares the big milestones for the coming weeks, and his vision for a more connected, more informed Autotrader buying journey.

As we approach the end of 2025, we're not slowing down – we're accelerating towards some exciting milestones that will transform how you connect with car buyers.

We've spent decades investing in technology and data to provide you with unique insights into vehicles – insights many of you now use in your day-to-day decision-making. Now, we are in a place to take things one step further, and provide information about the buyer. It's made possible by the new Autotrader buying journey with Deal Builder at its centre.

Smarter Search, Stronger Packages: Unlocking More Value for Retailers 

As part of the Autotrader Retailer Awards, we run an annual mystery shopping programme targeting the top 1000 car retailers on our platform. It’s designed to uncover what great customer service really looks like... and where it’s falling short.