Boost your performance with RPM

October marked 1 year since the launch of Retailer Performance Masterclasses (RPM); a completely free online learning centre for retailers. Designed to help you improve your business profitability from sourcing the right stock, to pricing to market and expertly advertising your vehicles.

Within that 12-month period, over 2,500 retailers completed a masterclass, totaling over 215,000 minutes watched.

And, what we love most is that it’s helping to boost the performance of those who engage with it:

- 10% quicker speed of sale for the independent retailer participants

- 6% more leads for all retailers on average

There’s tonnes of great content and more being added all the time:

Brilliant Advertising – focus on the quality of your adverts, ensuring you stand out from your competition and increase the speed of sale.
Distance Selling – with more vehicles being sold online, make sure you’re up to speed on the rules and regulations around distance selling.
Dynamic Pricing – retailers that price to market from day one, sell quicker. Fact. This module explains the important of keeping on top of your pricing to ensure maximum profitability.
Lead Management – top tips to convert browsers into buyers quickly and profitably, whilst providing the best possible customer experience.
New Car – expertly advertise your brand-new car stock on Auto Trader.
Sourcing Stock – how to use data to source the best stock for your forecourt that will sell the quickest.
Strategy Builder –build a strategy that’s personalised to your business. You’ll find out how to calculate some key metrics such as how quickly you turn your stock, your average days to sell, how much it’s costing you to stock a vehicle per day and that critical breakeven day where vehicles will no longer make a profit.
Understanding Data – a slightly more advanced module which shows you how to use our data and analytics tools to help you source, price and optimise advert performance.
RPM Accreditation – test your knowledge and see if you have what it takes to become RPM Accredited.

Hear what other retailers have to say about RPM:

Become RPM Accredited and share your certificate in your dealership and on social media to further increase customer trust and confidence.

What’s next for RPM?

In January, you can expect to see a new module focused on Auto Trader Connect, a new stock management solution that enables you to share advanced vehicle data, between systems in real-time.
Throughout 2022 we’ll be launching new content to support you on your digital retailing journey, making sure you’re well equipped for online selling.
RPM: Live will see physical masterclasses return for you to attend in-person to reconnect with industry peers. Watch this space.

Meet the team behind RPM

There’s a passionate team that sits behind RPM. A combination of colleagues who have been retailers themselves, and spent years working alongside retailers to support their performance on Auto Trader. Together, they have a combined 108 years of experience in the automotive industry. All committed to driving your profitability and exceeding your business goals.