Introducing Retailer Stores

We recently unveiled Retailer Stores, an all-new way for you to showcase your brand to buyers on Auto Trader.

What are Retailer Stores?

Retailer stores will allow you to create and customise your own digital storefront on Auto Trader to help drive buyer engagement with both your stock and brand.

 What will they look like?

Below is a first look at what our Retailer Stores pages will look like, you will have a large amount of customisation options to ensure you can create a digital forecourt that is bespoke to your business and brand.

How do I build my store?

Retailer Stores will launch in February, but you can log in to Portal right now and start creating your store ready for when it launches.

 The customisation options allow you to:

  • Bring your brand to life​ - Add specific vehicle photos or video content to the top of the page, making them the first thing that buyers see when they land on your store page​

  •  Promote specific vehicles​ - Select specific stock or set stock rules around the stock you wish to promote through a dedicated featured vehicle carousel

  • ​Stand out to buyers​ - Add in information about your business, why buyers should be buying from you along with services that you offer

  • Drive consumer confidence​ - Automatically pin your latest top-rated review to the top of the review area to help give consumer confidence in buying from you​

  • ​Showcase your awards​ - Proudly share the awards you have won from Auto Trader and any other accolades in one location to build trust with your buyers​

To help save you time, we automatically populate some areas of your Retailer Store, leaving you free to add things that will help to promote your brand and help you stand out from the crowd.

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To find out more, contact your Account Manager today or see more information here.

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