Why it’s essential to reset your goals and strategies now

The retail landscape has changed, and consumer behaviour has shifted significantly. 76% of consumers are concerned about visiting dealerships due to COVID-19 fears. Whatever your goals, ambitions, strategies and challenges were before COVID-19, its highly likely the goalposts will have moved significantly, and need to be revisited to make sure they’re still relevant for the new marketplace we’re all operating in.

And despite there being fresh challenges for retailers, the main jobs to be done remain the same. You need to find the right stock, price it to market, advertise it effectively and transact how and where the consumer wants.

We’ve talked before about the importance of winning the consumers trust in your vehicle, the price of the vehicle and you as the retailer. But now there’s an extension to trust in you as the retailer – which is about giving the consumer trust in your safe practices.

With the rapid and significant shift in consumer behaviour, it’s become more important than ever to use data in tandem with your expertise, in order to successfully (and quickly) adapt your online presence.

To help you do that, we’re offering a free forecourt analysis with one of our experts, who are equipped with unrivalled insight to help you retail more profitably. There’s no sell, no obligations, just a consultation with our experts to help you adapt your online forecourt.

As part of that forecourt analysis, we’ll help you identify: [1] which of your in stock vehicles are most in demand, [2] which vehicles in your local area are most in demand, and [3] help you access vehicles to source which are in demand in your local area.

To request a free forecourt analysis and these three essential insights above, click the link below and complete the form. It takes just 10 seconds and one of our experts will be in touch.