10 Auto Trader product developments to drive your business’ performance in 2023
Our teams are always busy working year-round to help you quickly adapt to exciting opportunities and improve how Auto Trader works for you. Here’s a summary of the key improvements we’ve introduced over the last 12 months, broken down into how they make buying and selling even more effective for you.
Better data & improved insights for more powerful advertising…
Vehicle Insight
Powerful data at your fingertips
We’re combining key vehicle information into one easy-to-use dashboard in your Retailer Portal; bringing a new, simpler way of implementing your vehicle-level strategy.
Auto Trader Connect - Retail Essentials
Advanced vehicle data, shared between systems, in real-time
We've transformed data feeds and introduced real-time data sharing. Giving you access to advanced vehicle data through your existing stock management service, whilst offering real-time updates across your key selling channels.
Making our Valuations more accessible & enhancing vehicle descriptions…
Auto Trader Connect - Valuations
Access our award-winning valuations, wherever you manage your stock
Access to our valuations is available through the Auto Trader Connect platform, allowing partners to seamlessly integrate live market valuations into existing processes and systems.
Portal stock list Valuations
Review your entire forecourt pricing at a glance
We recently added the Auto Trader Retail Valuation and Price Position into your stock list within Portal. Review your entire forecourt pricing at a glance with retail-led Valuations data.
Enhanced VIN Spec data
Automatically selected optional specification
Describe every vehicle accurately in just a matter of minutes, with factory-fitted optional extras automatically selected when listing or looking up a vehicle.
Driving your performance that extra mile…
Vehicle Moves
Save an average of £331 when moving your vehicles
Access over 350 trusted logistics companies right from your Retail Portal. Whether you need vehicles moving from auctions or delivering to your customers homes, Vehicle Moves gives you the power to save time and money.
Market Extension
Giving you the power to reach buyers outside of your local area
Market Extension gives every retailer the power to sell anywhere nationwide. This creates even greater choice for buyers across the UK, whilst unlocking a new way for you to grow sales and market share.
Accelerating into the future…
Deal Builder
Enabling you to sell around the clock
With consumers wanting to complete more of the buying journey online, we're building the best omnichannel experience for both buyers and retailers to build deals anywhere, anytime. Creating huge opportunities to save money and drive operational efficiency for your business.
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Extra confidence to buy online from you
Our research shows that buyers need to be given extra confidence for them to do more online. That's why we're trialling Seller Promise, a commitment from the retailer that every vehicle comes with a warranty, full quality checks and a money-back guarantee. Giving buyers the trust and assurance they need to make their decision.
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Simpler, smarter finance tools
We'll enable buyers to apply for finance (with you) online to get approved from the comfort of their home, saving time and hassle at the forecourt. And by integrating directly with lenders, we're simplifying the process for you and eliminating re-keying across multiple systems.
Plus new levels of partnership and insight
Retailer Performance Masterclasses
Online learning for retailers
Bitesize masterclasses to help you improve your business profitability across the automotive ecosystem. Participating retailers turn their stock 10% faster.
Webinars
Keeping your finger on the pulse
Gain competitive advantage with the latest updates and insight through live and on-demand webinars.
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Stay on top of the market
Adding pricing to our invaluable Market Insight tool helping your business keep up with movements in the market.
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The Road to 2030 report
Helping everyone to understand what action needs to be taken to accelerate adoption of EV’s and using our brand to drive change.
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Helping you become certified as carbon literate
An Auto Trader funded automotive carbon literacy toolkit to support you and your business on your journey towards reducing their carbon footprint.
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Always working for you
Our team of 240+ development and support colleagues had over 14,000 goals-related conversations with our retailer partners in 2022.
Let’s keep evolving together
Our teams have launched new products, enhanced existing ones and adapted to the many changes happening across our industry. Change is our DNA. But one thing that will never change is our commitment to empowering you. Because together, we do more.
