Get your stock sold

3 ways to unlock performance with Autotrader

Source for success

Make more profit per vehicle

Stock that gets seen, gets sold

Unlock more buyers with Autotrader.
More eyes. More interest. More sales.

In the last 12 months, demand on our platform hit new highs, with 81.5 million consumer visits every month, and 595 million minutes spent searching, viewing and comparing stock - up 29 million minutes year-on-year.

Behind those numbers are 10.3 million unique buyers each month - including 6.3 million who won’t be found on any other platform*.

So if your stock isn’t on Autotrader, it's simply not where the buyers are.

*Comscore MMX® Multi-Platform, Total Audience, Total Unique Visitors, Total Minutes spent on Autotrader - January - December 2024, UK

And visibility matters.

Data shows that vehicles advertised on Autotrader sell almost 50% faster than unadvertised stock.
Put another way: for every 2 cars sold, you could be selling a third, just by advertising it on Autotrader*.

Plus, 70% of combined competitor site audiences also visit Autotrader, so £70 of every £100 spent elsewhere is duplicated spend*. Meaning every vehicle you don’t list with us could be costing you twice - in duplicated ad spend and slower sales.

You’re already on the right platform. Now, make it work harder.

List more. Sell quicker. Unlock more.

*Autotrader internal research data, March 2025. Analysis on 64k sold used cars from Jan-Dec 2024 (50/50 split of advertised vs unadvertised stock)

*Comscore MMX® Multi-Platform, Cross Visiting Autotrader, Average January-March 2025, UK

Custom-defined list includes: Auto Trader, Gumtree.com - Motors, eBay Motors UK, Pistonheads.com, Motors.co.uk, CarGurus, Carwow.co.uk, Heycar.com, Carmagazine.co.uk, Topgear.com, Whatcar.com, AutoExpress.co.uk, HonestJohn.co.uk, Parkers.co.uk AutoCar.co.uk

With Stock Boost still live until 2nd June, now is the perfect time to list any unadvertised stock on Auto Trader at no extra cost. To make use of these additional slots, or to find out how you can unlock even more, reach out to your account manager.

Boost your stock number

Here’s the reality…

Over 1 in 4 of the visitors to our platform are aged 18-34, accounting for over 10 million visits every month.

Comscore MMX® Multi-Platform, Demographic profile for Autotrader - January - March 2024

Make more profit per vehicle

Unlock more margin with Autotrader
Price smarter. Sell faster. Protect your profit.

In a supply-constrained market, every vehicle counts - and so does every pound of margin. But too often, retailers are leaving profit on the table by pricing in-demand stock below its true market value.

On Autotrader right now, there’s a £25 million ‘lost profit’ opportunity - driven by high in-demand vehicles priced too far below market value. This equates to £2,820 of profit opportunity per retailer and £390 per vehicle. When this highly Retail Rated stock is priced to market, it delivers the full profit potential that’s already sitting on your forecourt.

There’s also hidden value in every vehicle. Adjusting for specification is critical; making sure optional extras are reflected in your Retail Valuation allows you to price more accurately and unlock extra margin, without relying on discounting.

Autotrader internal data - 1st April 2025. ‘Profit opportunity’ is defined where vehicles with a Retail Rating 61+ are priced below 100% price position

The key? Use Autotrader’s data and tools to price confidently.

Use Retail Check to identify Highly Retail Rated stock and price it closer to 100% of market
Monitor Price Position and Trended Valuations to stay aligned with the live market
Boost speed of sale by improving ad quality, guided by Performance Rating

Watch our 'Make more profit' Webinar

And if a vehicle isn't moving? Don’t pull the price lever first.

Discounting should be a last resort, not the default. If your vehicles are in demand, price to market and trust Autotrader’s reach to deliver results.

You're not just selling stock, you're selling value. Make sure your pricing reflects it.

Price to market. Protect your margin. Unlock more.

Show me how

Less than 1 in 5 buyers sort by ‘low to high’. Shoppers are thinking budget, not bargain. And they’re willing to pay more for the right car at the right price.

Here’s the reality…

Autotrader internal data - April 2025

Source for success

Unlock more stock with Autotrader.
More data. Better decisions. Smarter sourcing.

Fill your forecourt with the right vehicles.

Finding the right stock is getting tougher. Fuel types and age profiles are changing, and the effects are being felt across the board. In the last 12 months, petrol supply has stayed flat, while diesel is down 12%.

But EVs are telling a different story. Used EV supply is up 54% year-on-year, and retailers are responding — with a 40% increase in independent retailers now stocking EVs as they diversify to stay competitive*.

To stay ahead, sourcing needs to be smarter - and broader. That means using data to spot opportunities, even in less familiar segments.

*Autotrader internal data - March 2025

Tackle your sourcing challenges

Autotrader’s tools make that possible.

Retail Check gives you real-time insights into Retail Rating, predicted Days to Sell, and Target Buy Price - helping you buy with confidence and work retail-back.

And with Co-Driver, listing unfamiliar vehicles is fast and frictionless, so you can expand your stock mix without slowing down.

In a supply-constrained market, knowing what to buy, and what it’s worth, is everything.

Buy smarter. Stock better. Unlock more.

Show me how

41% of buyers are considering an EV for their next vehicle. And 89% of current EV owners plan to purchase an EV again for their next vehicle*.

With EVs here to stay, implimenting a sourcing strategy for EVs is a smart play.