How Motorpoint are integrating enhanced VIN spec data into their merchandising toolbox

In our latest ‘Beyond the Ad’ video, Motorpoint share their experience of our enhanced VIN spec data

Enhanced VIN spec data is available for an increasing number of brands on Auto Trader, with Volvo being the latest addition to integrated manufacturers. With this powerful data, the optional specification that a vehicle left the factory with is automatically added upon lookup. This means describing a vehicle’s optional extras with 100% accuracy takes just a matter of minutes.

Scott Greensmith, Motorpoint’s digital partnerships manager, speaks about how they have integrated this data into their everyday practices to maximise margin, save valuable time and build trust with their customers.

What other manufacturer brands are integrating with enhanced VIN spec data?

Enhanced VIN spec data is available for an increasing number of brands. With the addition of Volvo, there are currently 11 brands benefitting, with more major brands on track to be integrated by the end of the year and beyond. The full list of brands currently benefitting is available here.

Where is enhanced VIN spec available?

This data has been seamlessly integrated into many of the key journeys within Portal, Retail Check and Retail Accelerator that you will already be familiar with. A view of all touchpoints for enhanced VIN spec data can be found here.