Brilliant advertising will always be one of, if not the most effective levers for driving sales. It makes you stand out from the crowd and builds trust. Get it right, and your sales will flow like a well-oiled machine. Neglect it, and you’ll find yourself constantly fighting an uphill battle. To help you beat your competition and sell more vehicles, it might be time to eat your own dog food…

The level of discounts offered by retailers on new cars has steadily declined over the last 12 months, in fact we saw the average discount on volume-brand new cars drop from 10.71% in March 2021 to 6.5% in February 2022.

In January 2022, we saw the number of views per new car advert on our platform soar 145% year-on-year, indicating the huge consumer appetite for a shiny new car ahead of the March plate change.

Find out more and how you can prepare for the March plate change in our latest blog.