Introducing Insight Academy

Empowering you to improve your performance

We’ve launched our new and improved e-learning Masterclass Hub to retailers with a Portal login.
‌Insight Academy is filled with **bitesize masterclasses designed to help you improve performance and profitability** and covers topics such as Advertising, Customer Experience, Pricing, Sourcing an more.
**‌‌The new platform replaces our Retailer Performance Masterclass (RPM), which saw over 5,600 masterclasses watched in 2023,** and was‌ introduced to help retailers with those important jobs to be done.
Participating retailers are more pro-active when appraising their stock prices versus the market, have higher quality adverts that perform better and sell faster on Auto Trader.

Evolving car buying behaviour is fuelling demand for a buying journey model that supports all aspects of a digital retailing journey, not just the initial research stage.

With this in mind, and consumers wanting to do more of the buying journey online, we've refreshed our Masterclass content to help highlight the importance of thinking about non-traditional practices you should start to embed in your business to ensure you’re not left behind.

Our Masterclasses are designed to give you best practice advise on how to get the most out of your Auto Trader package, offering insight on a range of jobs all retailers must conquer every day to ensure your advertising the right stock for the right place and in the most effective way.

You can discover about your breakeven day, coast per space and how to build an effective business strategy with Strategy Builder, learn the best tools and approach to use when sourcing or pricing your stock with our Pricing and Sourcing modules and what to consider to ensure you’re offering the best on and off-line experience with Customer Experience.

Masterclasses available

There are seven Masterclasses available for you to begin discovering what you can implement to your business and improve your performance and profitability.

To access the Masterclasses use your Portal login. If you don’t have a Portal login, please contact your Account Manager who can set you up with one.

Select the Masterclass below to begin or head to the Insight Academy Hub.