Get 4x more value from advertising your new cars on Auto Trader
Record-high number of eyes on your new car adverts
In January 2022, we saw the number of views per new car advert on our platform soar +145% year-on-year. This is the largest volume of new car views we’ve seen in the last 2 years – indicating the huge consumer appetite for a shiny new car ahead of the March plate change.
Not only are we seeing a surge in views, the number of leads per new car have also skyrocketed 399% year-on-year – representing 4x more value from advertising a new car on Auto Trader.
So, despite ongoing supply shortages, our data shows that demand is continuing to remain strong and that consumers are willing to look even harder to find their next new car.
New car browsers are turning into used car buyers
With this substantial number of in-market buyers becoming increasingly frustrated by new car supply shortages, we’re seeing an uplift in demand for nearly new and used cars. In fact, our data shows that 8% of new car browsers go on to buy a used car from the same dealer after viewing one of their new car adverts on Auto Trader.
This represents the huge weight that new car buyers are carrying when it comes used car sales. So, by advertising new cars, not only are retailers benefiting from more eyes on vehicles, they’re also extracting further value with more eyes on their dealership, resulting in an increase in used car sales.
Are you ready for the March plate change?
Many retailers are already benefiting from the unrivalled value of advertising their new cars on Auto Trader.
Those yet to take advantage can get started with a free, all-you-can-eat, new car trial* - ideal for selling those 22 plate cars this March.
Not sure if you qualify for the free trial?
If you’re not currently advertising new cars, speak to your account manager or get in touch with our New Car team.
*Offer is valid for franchise sites who have not advertised a new car on Auto Trader in the last 6 months. Full terms and conditions for the free trial can be found here.
