Redefining the future of automotive retail through our major new partnership with What Car?
We’re delighted to announce that from October, all 20,000 in-stock and ‘available soon’ brand-new cars advertised on Auto Trader, will also be displayed and accessible on What Car?
Our new multi-year partnership is set to revolutionise the new car buying experience, by creating a seamless journey for consumers between researching, finding and buying their next new car.
Since July 2022 Auto Trader has powered the used car listings on What Car? and its sister site, Autocar. The new partnership means What Car?’s audience will now have a full view of all the stock on Auto Trader.
What does this mean for you?
A combined audience of nearly 11 million people a month¹ will be able to research, locate, and buy a brand-new car across both platforms in a single seamless journey.
Reaching a highly qualified audience at the beginning of their new car buying journey, on both platforms
If you have a new car contract on Auto Trader, you’ll receive the benefits of advertising across both platforms, for the cost of a single Auto Trader contract.
How will this help bring buyers to your adverts?
Removing many of the traditional pain points for buyers of having to use multiple platforms to research, find, and calculate the cost of a new car, consumers will now be able to complete most of the necessary car buying jobs in one convenient and seamless journey.
Buyers can continue to utilise What Car?’s advice and reviews, alongside Auto Trader's own editorial expertise, before benefitting from the largest stock of new cars immediately available.
How does it work?
As of October, What Car?’s current ‘New Car Deals’ configurator will be replaced with an innovative new car display and search function powered by Auto Trader, which will enable consumers to conveniently access the 20,000 in-stock brand-new cars advertised every day. Selecting one of the advertised cars will seamlessly transition the consumer onto Auto Trader’s new car platform to complete the rest of their car buying journey.
Hear more from our Chief Operating Officer, Catherine Faiers
Try before you buy
Get your first 2 months of new car advertising on Auto Trader absolutely free when you sign up for a New Car package.
¹ Source: Comscore MMX® Multi-Platform, Total Audience, Unique Visitors (000): Auto Trader, WhatCar.com, January through June 2024, UK