Optimise your customer experience with automatically selected optional specification

Benefit from enhanced optional Vehicle Identification Number Specification (VIN Spec) data to gain customer trust and improve the buying experience

It’s often difficult to be confident that a vehicle has been described 100% accurately. Even brand experts may miss the odd bit of specification here and there. It’s never the intention, but some customers, whether buying or selling a vehicle, may not be told the full specification of that vehicle.

Your customers demand accuracy

Not only is accurately describing vehicles vital for maximising margins, but it also plays a key role in gaining your buyer’s trust. A buyer expects to be told exactly what is on that vehicle. If they find a vehicle is inaccurately described, they will lose that trust.

That’s why we are working with an increasing number of leading manufacturers to provide enhanced VIN Spec data on our platform, with Volvo being the latest brand to join the list of integrated manufacturers. With this powerful data, you can be confident that 100% of a vehicle’s optional extras have been added to its description. Then, you can present this information to your buyers to give them confidence in you, and in the vehicle.

Motorpoint share their experience of how enhanced VIN spec is further improving their customer experience

Fully integrated with our platform, VIN Spec data will automatically select optional extras when:

·        Listing a vehicle advert

·        Looking up the VRM of an out-of-stock vehicle

·        Editing an existing vehicle advert

·        Retail checking a vehicle

Building trust in your part-exchange journey

Enhanced VIN spec data means that accurately describing a customer’s part-exchange vehicle will take just a matter of minutes. With this, not only can you be confident in the price you are paying for the vehicle, but you can also fill your customer with confidence that you are giving them a fair price, down to the exact value of the optional specification.

Enhanced VIN spec will be available for an increasing number of vehicles as we begin to integrate with more manufacturer VIN data. Volvo are the latest brand to join the list of integrated manufacturers.

Full details on where you will see the benefits of VIN Spec data, along with a list of brands currently benefitting is available here.