Auto Trader product developments to drive your business’ performance in 2024
Our teams are always busy working year-round to help you quickly adapt to exciting opportunities and improve how Auto Trader works for you. Here’s a summary of the key improvements we’ve been working on that you can look forward to benefitting from in 2024
Better data and improved insights for more powerful advertising…
Trended Valuations
Find your next profit opportunity with Trended Valuations
Access new, in-depth valuations insight with Trended Valuations. Giving you better visibility of profit opportunity and margin risk. .
Retail Check
Make confident decisions, faster
We’re introducing key data and metrics for vans while making our market level insights more accessible and more enhanced metrics available for you to make confident retail decisions, faster.
Vehicle Check
Increase trust and reassure your buyers on a vehicle's history
We're evolving vehicle check, as we build our own provenance solution, sourcing all the same data directly from source and backed by our own support teams. Enabling us to continuously improve the product and the level of service you receive over time.
Enhancing Auto Trader Connect
Auto Trader Connect Trended Valuations
Access in-depth valuations insights, wherever you manage your stock
Through the Auto Trader Connect platform, partners can integrate our live market valuations and gain access to our new in-depth valuation insights with Trended Valuations. Giving retailers better visibility of profit opportunity and margin risk.
Auto Trader Connect - Retail Check
Deeper insight into the live retail market
Access powerful decision-making tools, gain deeper insight into the live retail market and get an instant view of your competition all through your existing stock management service as we introduce Retail Check capabilities to Auto Trader Connect.
Auto Trader Connect - Retail Essentials
Advanced vehicle data, shared between systems, in real-time
We've transformed data feeds and introduced real-time data sharing. Giving you access to advanced vehicle data through your existing stock management service, whilst offering real-time updates across your key selling channels.
Auto Trader Connect - Valuations
Access our award-winning valuations, wherever you manage your stock
Access to our valuations is available through the Auto Trader Connect platform, allowing partners to seamlessly integrate live market valuations into existing processes and systems.
New levels of partnership and insight
Insight Masterclasses
Online learning for retailers
Our revamped masterclasses and in-person clinics are designed to help boost your performance and improve your profitability. Participating retailers have higher quality adverts that perform better and sell faster on Auto Trader.
Webinars
Keeping your finger on the pulse
Gain competitive advantage with the latest updates and insight through live and on-demand webinars on topics that matter to you.
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Stay on top of the market
Adding pricing to our invaluable Market Insight tool helping your business keep up with movements in the market.
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The Road to 2030 report
Helping everyone to understand what action needs to be taken to accelerate adoption of EV’s and using our brand to drive change.
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Helping you become certified as carbon literate
An Auto Trader funded automotive carbon literacy toolkit to support you and your business on your journey towards reducing their carbon footprint.
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Always working for you
Our team of 240+ development and support colleagues had over 14,000 goals-related conversations with our retailer partners in 2022.
Accelerating into the future…
Deal Builder
Discover a great deal more
Being able to complete more of the buying journey online is no longer a demand, but an expectation for consumers. With Deal Builder, we're building a seamless retailing experience on Auto Trader. This is a flexible start-stop journey, which enables buyers to complete as much of their buying journey online as they choose, before visiting your dealership.
Reservations with peace of mind
Extra confidence to buy online from you
Our research shows that buyers need to be given extra confidence for them to do more online. That's why we've introduced commitments from retailers on Deal Builder that every vehicle comes with: a minimum 3-month warranty, full quality checks and a 14-day money-back guarantee. Giving buyers the trust and assurance they need to make their decision.
Finance Software
Simpler, smarter finance tools
We'll enable buyers to apply for finance (with you) online to get approved from the comfort of their home, saving time and hassle at the forecourt. And by integrating directly with lenders, we're simplifying the process for you and eliminating re-keying across multiple systems.
Bringing more buyers to site than ever before
Reaching new audiences
We're successfully reaching new audiences by engaging consumers with Auto Trader in new ways. Through our first podcast, Show on the Road, we’ve seen 1,039,043 minutes listened to so far with 64% of listeners being female and 56% under 44s and Series 2 is on the way.
We’re also driving audience through our social platforms such as TikTok, Instagram and YouTube channels.
Increased importance in media spend
This year we are coming back with an even stronger media presence with a 23% increase in media spend. Across tv, radio and digital platforms, our adverts will be in front of even more buyers at peak times.
We're estimating we'll reach 90% of all UK adults at least once between now and March 2024.
In case you missed it
How we’re improving the car buying journey
Discover how we approach product development in our short video, and get a flavour of the many brilliant new and improved products we’ve brough to you in 2023.
Let’s keep evolving together
Our teams have launched new products, enhanced existing ones and adapted to the many changes happening across our industry. Change is our DNA. But one thing that will never change is our commitment to empowering you. Because together, we do more.
