How are retailers engaging with Trended Valuations & Retail Check?

Earlier this year we launched Trended Valuations and enhanced Retail Check for all Auto Trader Retailers as part of their advertising packages. We also enabled the same products in Auto Trader Connect, with our first tech partners beginning integration in November 2023.

Since launch in early January, both Trended Valuations and enhanced Retail Check have seen strong engagement from retailers in Portal.

Retailer engagement in Portal

Source: Auto Trader internal tracking data - Feb 24

These figures demonstrate the high demand for Trended Valuations and Retail Check data from retailers. By enabling access to this data, Partners can meet the growing demand from retailers and enable them to make more informed decisions to navigate the changing market.

Unlocking Trended Valuations & Retail Check capabilities

To help retailers navigate the market and build confidence when making decisions we have enabled Trended Valuations & enabled Retail Check capabilities in Auto Trader Connect.

Trended Valuations models pricing over time, helping retailers to see potential profit opportunity and risk when making sourcing, pricing and disposal decisions.

Retail Check provides retailers with a deeper insight into the live retailer market by providing access to key measures like retail rating, days to sell and competitor view.

Both Trended Valuations and Retail Check capabilities are now available to be integrated via Auto Trader Connect. With more retailers engaging with the product in Portal each day, now is the perfect opportunity to enable this feature and bring additional value to your customers.

For more information about integrating Trended Valuations and Retail Check capabilities check out our developer documentation. Or if you need any help with managing your integration please reach out to our Partner Team on: autotraderpartnerteam@autotrader.co.uk