To support the launch of our new Co Driver Smart Advertising features, we are making some changes to Auto Trader adverts to improve how we display vehicle information. 

We are enabling the ability for Retailers and OEMs to display static Finance offers on their adverts.

As part of our continued efforts to improve Auto Trader Connect, we have begun to transition all Partners from our Leads API to our new Deals API.

As we continue to improve our platform and make it easier for car buyers to find the vehicles they are looking for, we’ve increased the visibility of pre-registered vehicles on Auto Trader. This includes the introduction of a “Nearly new” tag in our search and making MRRP savings more visible in search.

Our new toolbox of AI features combines Auto Trader's unparalleled vehicle data and consumer insights with cutting-edge AI technology to deliver features that turn millions of data points into something actionable.

For the last 12 months we ’ve been trialling Deal Builder, a new omnichannel retail solution, which enables consumers to complete more of their buying journey on Auto Trader.

Earlier this year we launched Trended Valuations and enhanced Retail Check for all Auto Trader Retailers as part of their advertising packages.