21 Auto Trader Bikes developments, to help your business thrive in 2021

We’ve been working hard to update and expand our products to ensure everyone from first-time bike buyers and sellers, to experienced vehicle enthusiasts, can make the most of using Auto Trader Bikes.

Here we showcase some of the most powerful product updates our teams have delivered, driving positive changes for UK bike buyers and sellers.

Helping to win consumer trust

Launched electric bikes hub

Our electric bikes hub is in the navigation, so electric bikes are always at the forefront of buyers minds. The hub contains guides to help consumers such as; what license you need to ride an electric bike or scooter, how to charge and range.


Brand new, used and new bikes landing pages

Showcasing new and used bikes and scooters to consumers via seperate landing pages. Featuring new ‘find a bike’ component, which splits out bikes by type, to help new buyers find the perfect bike for them.

Electric Motorbike Giveaway

In November 2021 we launched a UK-wide prize draw, where the lucky winner could win a Silence S01 Connected.

This competion gave electric bikes a huge platform on our website as well as our YouTube, Facebook, Twitter, Instagram and TikTok accounts.

Refreshing Auto Trader Bikes Design

We launched new pages across the Auto Trader Bikes website. These not only look great but are optimised to keep buyers on our website for as long as possible.

Ensuring bike buyers are COVID safe

We made sure any changes to COVID guidelines were clearly communicated to bike buyers on our website by creating guides, hosting key messages on home page takeovers and promoting home delivery and click and collect.

Expert bike reviews

We published lots of editorial content including several bike reviews, including bike video reviews by Rory Reid.

Helping you drive performance

Retailer stores

Driving engagement with your brand and stock, making you stand out in Google.

A new way to manage your reviews

Our partnership with Feefo enables you to manage your reviews all in one place, supported by a specialist reviews partner.

Online learning for retailers with retailer performance masterclasses

Bitesize masterclasses to help you improve your business profitability across the automotive ecosystem.

Bringing new levels of partnership and insight

 

We hope you enjoyed the products our teams have delivered in 2021, there is lots more to come in 2022.

We look forward to working with you, next year and beyond.

 
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21 Auto Trader Motorhome & Caravan developments, to help your business thrive in 2021

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21 Auto Trader Vans developments to help your business thrive in 2021