21 Auto Trader Bikes developments, to help your business thrive in 2021
We’ve been working hard to update and expand our products to ensure everyone from first-time bike buyers and sellers, to experienced vehicle enthusiasts, can make the most of using Auto Trader Bikes.
Here we showcase some of the most powerful product updates our teams have delivered, driving positive changes for UK bike buyers and sellers.
Helping to win consumer trust
Launched electric bikes hub
Our electric bikes hub is in the navigation, so electric bikes are always at the forefront of buyers minds. The hub contains guides to help consumers such as; what license you need to ride an electric bike or scooter, how to charge and range.
Brand new, used and new bikes landing pages
Showcasing new and used bikes and scooters to consumers via seperate landing pages. Featuring new ‘find a bike’ component, which splits out bikes by type, to help new buyers find the perfect bike for them.
Electric Motorbike Giveaway
In November 2021 we launched a UK-wide prize draw, where the lucky winner could win a Silence S01 Connected.
This competion gave electric bikes a huge platform on our website as well as our YouTube, Facebook, Twitter, Instagram and TikTok accounts.
Refreshing Auto Trader Bikes Design
We launched new pages across the Auto Trader Bikes website. These not only look great but are optimised to keep buyers on our website for as long as possible.
-
We have given the bikes homepage a fresh new look, ensuring the buyers who come looking for a bike on Auto Trader can find the perfect one for them.
-
Our latest full-page ads are fully responsive and have faster page load speeds. When we launched these redesigned adverts, we saw an uplift in leads.
-
Our redesigned editorial pages are now optimised to perform better on Google search results, allowing us to bring more traffic to our content.
-
We worked with Compare the Market to help buyers to find insurance faster on Auto Trader. The new-look bikes insurance page contains all the basics a buyer will need to help them with their insurance. Once you’ve created an account, you can get insurance quotes for lots of bikes for sale on Auto Trader.
-
Our bike finance page now contains a search function for bikes on finance. They also explain how finance works on Auto Trader, the types of finance available, and showcase bike finance guides to help bike buyers.
-
The latest version of our sell page contains lots of tips to help private sellers to sell their bikes as fast as possible.
Ensuring bike buyers are COVID safe
We made sure any changes to COVID guidelines were clearly communicated to bike buyers on our website by creating guides, hosting key messages on home page takeovers and promoting home delivery and click and collect.
Expert bike reviews
We published lots of editorial content including several bike reviews, including bike video reviews by Rory Reid.
Helping you drive performance
Retailer stores
Driving engagement with your brand and stock, making you stand out in Google.
A new way to manage your reviews
Our partnership with Feefo enables you to manage your reviews all in one place, supported by a specialist reviews partner.
-
Ensuring a level playing field for all retailers, and giving consumers transparent pricing by including any admin fee in the total price.
-
Unlimited vehicle checks on your adverts, helping you build trust and transparency.
Online learning for retailers with retailer performance masterclasses
Bitesize masterclasses to help you improve your business profitability across the automotive ecosystem.
Bringing new levels of partnership and insight
-
Our development and support teams spent hundreds of hours every month supporting retailers.
-
Helping retailers to understand what action needs to be taken to accelerate the adoption of electric bikes and scooters.
-
Gain competitive advantage with the latest updates and insight through live and on-demand webinars.
-
Helping you become carbon certified. An Auto Trader funded automotive carbon literacy toolkit to support you and your business on your journey towards reducing their carbon footprint.
-
Our account managers are constantly sharing lots of market Insight to help your business keep up with movements in the market.
We hope you enjoyed the products our teams have delivered in 2021, there is lots more to come in 2022.
We look forward to working with you, next year and beyond.