21 Auto Trader Motorhome & Caravan developments, to help your business thrive in 2021
We’ve been working hard to update and expand our products to ensure everyone, from first-time motorhome and caravan buyers and sellers, to experienced vehicle enthusiasts, can make the most of using Auto Trader Motorhomes and Auto Trader Caravans.
Here we showcase some of the most powerful product updates our teams have delivered, driving positive changes for UK motorhome and caravan buyers and sellers.
Helping to win consumer trust
Brand new, used landing pages
Showcasing pre-loved motorhomes and caravans to consumers. Featuring new lifestyle component to help new motorhome and caravan buyers find the perfect option for them.
Staycation PR
We developed ‘staycations’ stories to promote the leisure industry.
Our research revealed that in 2021, 62% of people were planning to holiday in the UK, bringing a much-welcomed boost to the British hospitality sector.
Improving our Google rankings
Our Search Engine Optimisation (SEO) team have been working hard on our websites to make sure we rank top in Google for as many motorhomes and caravan-related searches as possible.
Terms we rank number one for include:
motorhomes for sale
camper van for sale
caravans for sale
Refreshing Auto Trader Motorhomes and Caravans Design
We launched new pages across the Auto Trader Motorhomes and Auto Trader Caravans websites. These not only look great but are optimised to keep buyers on our website for as long as possible.
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We have given the motorhomes and caravans homepage a fresh new look, ensuring the buyers who come looking for a motorhome and or caravan on Auto Trader can find the perfect one for them.
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Our latest full-page ads are fully responsive and have faster page load speeds. When we launched these redesigned adverts, we saw an uplift in leads.
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Our redesigned editorial pages are now optimised to perform better on Google search results, allowing us to bring more traffic to our content.
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We worked with vast:visibility to help buyers to find insurance faster on Auto Trader. The new-look motorhomes and caravans insurance pages contains all the basics a buyer will need to help them with their insurance.
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Our motorhomes and caravans finance pages now contain a search function for vehicles on finance. They explain how finance works, the types of finance available, and host finance guides to help buyers.
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The latest version of our sell page contains lots of tips to help private sellers to sell their motorhome and or caravan as fast as possible.
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Showcasing new motorhomes and caravans. Featuring a new lifestyle component, which splits out motorhomes and caravans by berth, to help new buyers find the perfect one for them.
Ensuring buyers are COVID safe
We made sure any changes to COVID guidelines were clearly communicated to buyers on our websites by creating guides, hosting key messages on home page takeovers and promoting home delivery and click and collect.
Expert content and reviews
We published lots of editorial content including several motorhome and caravans reviews, and lots of holiday guides including:
Top 5 UK country escapes
5 Best UK Sites For Static Caravans
Top 5 dog friendly UK holidays
5 Best Motorhome City Breaks.
Helping you drive performance
Retailer stores
Driving engagement with your brand and stock, making you stand out in Google.
A new way to manage your reviews
Our partnership with Feefo enables you to manage your reviews all in one place, supported by a specialist reviews partner.
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Ensuring a level playing field for all retailers, and giving consumers transparent pricing by including any admin fee in the total price.
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Advertise motorhomes and or caravans, up to £5000, for free.
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We made free vehicle checks available to consumers on lots of motorhomes on our site. These 10 point checks by Experian help build trust with buyers.
Online learning for retailers with retailer performance masterclasses
Bitesize masterclasses to help you improve your business profitability across the automotive ecosystem.
Bringing new levels of partnership and insight
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Our development and support teams spent hundreds of hours every month supporting retailers.
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Helping you become carbon certified. An Auto Trader funded automotive carbon literacy toolkit to support you and your business on your journey towards reducing their carbon footprint.
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Our account managers are constantly sharing lots of market Insight to help your business keep up with movements in the market.
We hope you enjoyed the products our teams have delivered in 2021, there is lots more to come in 2022.
We look forward to working with you, next year and beyond.