21 Auto Trader Motorhome & Caravan developments, to help your business thrive in 2021

We’ve been working hard to update and expand our products to ensure everyone, from first-time motorhome and caravan buyers and sellers, to experienced vehicle enthusiasts, can make the most of using Auto Trader Motorhomes and Auto Trader Caravans.

Here we showcase some of the most powerful product updates our teams have delivered, driving positive changes for UK motorhome and caravan buyers and sellers.

Helping to win consumer trust

Brand new, used landing pages

Showcasing pre-loved motorhomes and caravans to consumers. Featuring new lifestyle component to help new motorhome and caravan buyers find the perfect option for them.

Staycation PR

We developed ‘staycations’ stories to promote the leisure industry.

Our research revealed that in 2021, 62% of people were planning to holiday in the UK, bringing a much-welcomed boost to the British hospitality sector.


Improving our Google rankings

Our Search Engine Optimisation (SEO) team have been working hard on our websites to make sure we rank top in Google for as many motorhomes and caravan-related searches as possible.

Terms we rank number one for include:

  • motorhomes for sale

  • camper van for sale

  • caravans for sale

Refreshing Auto Trader Motorhomes and Caravans Design

We launched new pages across the Auto Trader Motorhomes and Auto Trader Caravans websites. These not only look great but are optimised to keep buyers on our website for as long as possible.

Ensuring buyers are COVID safe

We made sure any changes to COVID guidelines were clearly communicated to buyers on our websites by creating guides, hosting key messages on home page takeovers and promoting home delivery and click and collect.

Expert content and reviews

We published lots of editorial content including several motorhome and caravans reviews, and lots of holiday guides including:

  • Top 5 UK country escapes

  • 5 Best UK Sites For Static Caravans

  • Top 5 dog friendly UK holidays

  • 5 Best Motorhome City Breaks.

Helping you drive performance

Retailer stores

Driving engagement with your brand and stock, making you stand out in Google.

A new way to manage your reviews

Our partnership with Feefo enables you to manage your reviews all in one place, supported by a specialist reviews partner.

Online learning for retailers with retailer performance masterclasses

Bitesize masterclasses to help you improve your business profitability across the automotive ecosystem.

Bringing new levels of partnership and insight

 

We hope you enjoyed the products our teams have delivered in 2021, there is lots more to come in 2022.

We look forward to working with you, next year and beyond.

 
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