21 Auto Trader Vans developments to help your business thrive in 2021
We’ve been working hard to update and expand our products to ensure everyone, from first-time van buyers and sellers, to experienced vehicle enthusiasts, can make the most of using Auto Trader Vans.
Here we showcase some of the most powerful product updates our teams have delivered, driving positive changes for UK van buyers and sellers.
Helping to win consumer trust
Launched electric vans hub
Our electric vans hub is in the navigation, so electric vans are always at the forefront of buyers minds. The hub contains guides to help consumers such as; how to charge, range and batteries.
Brand new, used vans landing page
Showcasing the UK’s largest choice of pre-loved vans to consumers. Featuring new ‘find a van that suits you’ component to help new van buyers find the perfect van for them.
Bringing van buying to life with real life case studies
We worked with real life van buyers to create a feature to bring the Vauxhall Vivaro to life and help new buyers understand the van purchasing process.
Refreshing Auto Trader Vans Design
We launched new pages across the Auto Trader Vans website. These not only look great but are optimised to keep buyers on our website for as long as possible.
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We have given the vans homepage a fresh new look, ensuring the consumers who come looking for a van on Auto Trader can find the perfect one for them.
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Our latest full-page ads are fully responsive and have faster page load speeds. When we launched these redesigned adverts, we saw an uplift in leads.
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Our redesigned editorial pages are now optimised to perform better on Google search results, allowing us to bring more traffic to our content.
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We worked with Compare the Market to help buyers to find insurance faster on Auto Trader. The new look vans insurance page contains all the basics a buyer will need to help them with their insurance. Once you’ve created an account, you can get insurance quotes for lots of vans for sale on Auto Trader.
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The latest version of our sell page contains lots of tips to help private sellers to sell their vans as fast as possible.
Ensuring van buyers are COVID safe
We made sure any changes to COVID guidelines were clearly communicated to van buyers on our website by creating guides, hosting key messages on home page takeovers and promoting home delivery and click and collect.
Expert van reviews
We published lots of editorial content including several van reviews, including a van video review by Rory Reid.
Helping you drive performance
Retailer stores
Driving engagement with your brand and stock, making you stand out in Google.
A new way to manage your reviews
Our partnership with Feefo enables you to manage your reviews all in one place, supported by a specialist reviews partner.
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Revolutionary stock management technology, connecting retailers’ DMS to Auto Trader and other key sales channels in real-time.
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Ensuring a level playing field for all retailers, and giving consumers transparent pricing by including any admin fee in the total price.
Online learning for retailers with retailer performance masterclasses
Bitesize masterclasses to help you improve your business profitability across the automotive ecosystem.
Bringing new levels of partnership and insight
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Our development and support teams spent hundreds of hours every month supporting retailers.
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Gain competitive advantage with the latest updates and insight through live and on-demand webinars.
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Our invaluable Market Insight tool help your business keep up with movements in the market.
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Our 2021 van buyer report and webinar showcased the findings of our research into the commercial vehicle buyer.
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Helping retailers to understand what action needs to be taken to accelerate the adoption of electric vans.
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Helping you become carbon certified. An Auto Trader funded automotive carbon literacy toolkit to support you and your business on your journey towards reducing their carbon footprint.
We hope you enjoyed the products our teams have delivered in 2021 and look forward to working with you in 2022 and beyond.