21 Auto Trader Vans developments to help your business thrive in 2021
We’ve been working hard to update and expand our products to ensure everyone, from first-time van buyers and sellers, to experienced vehicle enthusiasts, can make the most of using Auto Trader Vans.
Here we showcase some of the most powerful product updates our teams have delivered, driving positive changes for UK van buyers and sellers.
Helping to win consumer trust
Refreshing Auto Trader Vans Design
We launched new pages across the Auto Trader Vans website. These not only look great but are optimised to keep buyers on our website for as long as possible.
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We have given the vans homepage a fresh new look, ensuring the consumers who come looking for a van on Auto Trader can find the perfect one for them.
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Our latest full-page ads are fully responsive and have faster page load speeds. When we launched these redesigned adverts, we saw an uplift in leads.
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Our redesigned editorial pages are now optimised to perform better on Google search results, allowing us to bring more traffic to our content.
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We worked with Compare the Market to help buyers to find insurance faster on Auto Trader. The new look vans insurance page contains all the basics a buyer will need to help them with their insurance. Once you’ve created an account, you can get insurance quotes for lots of vans for sale on Auto Trader.
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The latest version of our sell page contains lots of tips to help private sellers to sell their vans as fast as possible.
Helping you drive performance
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Revolutionary stock management technology, connecting retailers’ DMS to Auto Trader and other key sales channels in real-time.
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Ensuring a level playing field for all retailers, and giving consumers transparent pricing by including any admin fee in the total price.
Bringing new levels of partnership and insight
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Our development and support teams spent hundreds of hours every month supporting retailers.
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Gain competitive advantage with the latest updates and insight through live and on-demand webinars.
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Our invaluable Market Insight tool help your business keep up with movements in the market.
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Our 2021 van buyer report and webinar showcased the findings of our research into the commercial vehicle buyer.
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Helping retailers to understand what action needs to be taken to accelerate the adoption of electric vans.
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Helping you become carbon certified. An Auto Trader funded automotive carbon literacy toolkit to support you and your business on your journey towards reducing their carbon footprint.
We hope you enjoyed the products our teams have delivered in 2021 and look forward to working with you in 2022 and beyond.