Auto Trader Bike improvements to help you drive performance in 2023
We’ve been working hard year-round to update and expand our products to ensure bike buyers and sellers can make the most of using Auto Trader Bikes.
Here we showcase some of the powerful updates and improvements we’ve introduced over the last 12 months, and how they’ve helped you to drive your performance, win consumer trust, bring you the latest insight and make buying and selling easier.
Bringing new levels of partnership and insight to help your business grow and succeed
Vehicle Insight
Earlier this year, we brought powerful data to your fingertips by combining key vehicle information into one easy-to-use dashboard in your Retailer Portal; bringing a new, simpler way of implementing your vehicle-level strategy.
Monthly Market Insight
Our new monthly intelligence reports inform you of everything you need to know about the market, from sales data, to pricing to market health trends to help you stay on top of the market.
Focus Forward
Your performance is number one to us and our team of Retailer Support colleagues are on hand to help you set a clear strategy and achieve your business goals with the help of our 15 minute Focus-Finder. In 2023, we supported 1 in 2 retailers with setting and achieving their goals.
The market’s had it’s challenges, but we’ve helped support retailers
Winter stock offer
You’ve had the opportunity to increase your online forecourt at no extra cost with our double stock offer. Helping to give an extra boost in sales performance during the winter season.
Free electric bikes
Advert share of electric bikes has grown +16.6% this year versus last year. You are able to unlock more sales opportunities with unlimited free electric bike advert listings on Auto Trader.
Advertise due-in vehicles
We’ve enhanced how you advertise your brand new stock to provide additional clarity to the growing number of buyers that are considering new bikes. You are now able to list “due-in” vehicles that will be with you within the next 6 months as well as indicate when this pipeline stock will be available.
More opportunities to build trust, showcase your business and stand out from the competition
Bike Retailer of the Year
The Auto Trader Retailer Awards are the industry's celebration and recognition of the very best automotive retailers. This year we saw the launch of a brand new category dedicated to bike retailers, “Bike Retailer of the Year” and we awarded the UK's top motorcycle retailers.
Review rating
We made a change to how review star ratings are calculated, reflecting only the last 12-months of reviews. This change means the score is more accurate, which builds more trust with consumers, as buyers place much more value on recent reviews when making a buying decision.
Improving our platform to deliver an enhanced consumer experience
-
We continually look to improve adverts to better meet buyers needs, which in turn leads to more time spent on your adverts, and this year was no different. We introduced a new gallery grid view allowing consumers to inspect and easily navigate between images at a much faster pace, as well as enabling better vehicle history and condition transparency, helping improve consumer trust and adding specific fields for you to save time.
-
Users of iOS and android apps can now compare vehicles in the same category with our brand new compare tool. The app contains specific fields such as mileage and body type which can be compared side by side, keeping your adverts front of mind to buyers.
Expert bike content
We published lots of editorial content including bike reviews as well as ran paid social advertising. This helps to attract more bike buyers to Auto Trader and more eyes to your adverts.
Easier and efficient stock management
-
We’ve introduced a simpler and more efficient process to manage your sold stock in Portal meaning you can move stock back into stock easier should a deal fall through, or perform other jobs on the vehicle.
-
We are constantly envolving our technology tool which is designed to improve operational efficiency by enabling two-way connectivity between retailer systems and Auto Trader in real-time and have made several improvements over the past 12 months including adding multiple new fields to stock API for an easier user experience for you.
Find out more
We hope you enjoyed the products our teams have delivered in 2023, there is lots more to come in 2024.
We look forward to working with you, next year and beyond.