Auto Trader Motorhome and Caravan improvements to help you drive performance in 2023
We’ve been working hard year-round to update and expand our products to ensure motorhome and caravan buyers and sellers can make the most of using Auto Trader.
Here we showcase some of the powerful updates and improvements we’ve introduced over the last 12 months, and how they’ve helped you to drive your performance, win consumer trust, bring you the latest insight and make buying and selling easier.
More opportunities to sell on finance
Finance calculators
Our brand new finance product means that you can promote your own finance offers to potential buyers, right at the point where they are researching and buying, optimizing the buying journey for consumers and maximizing your sales opportunity.
Helping your brand new stock stand out
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We’ve enhanced how you advertise your brand new stock to provide additional clarity to the growing number of buyers that are considering new motorhomes and caravans. You are now able to list “due-in” vehicles that will be with you within the next 6 months as well as indicate when this pipeline stock will be available.
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Buyers love to know that they are getting a good deal, and to see how much they are saving. You can now provide full pricing transparency and promote the savings you’re offering off the Manufacturer's Recommended Retail Price (MRRP) to attract more customers to you.
The market’s had it’s challenges, but we’ve helped support retailers
Winter stock offer
You’ve had the opportunity to increase your online forecourt at no extra cost with our double stock offer. Helping to give an extra boost in sales performance during the winter season.
Upgrade your package
If stock has been an issue this year, we’ve offered a solution to make stock work harder with our package upgrade offer, increasing prominence and visibility to achieve a higher response on your adverts.
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We responded to rising retail prices with an increased price threshold for free bargain adverts. You can now list motorhomes or caravans with a retail price up to £7,500 for free as part of your package.
Quarterly Market Insight
Our new monthly intelligence reports inform you of everything you need to know about the market, from sales data, to pricing to market health trends to help you stay on top of the market.
Focus Forward
Your performance is number one to us and our team of Retailer Support colleagues are on hand to help you set a clear strategy and achieve your business goals with the help of our 15 minute Focus-Finder. In 2023, we supported 1 in 2 retailers with setting and achieving their goals.
More opportunities to build trust, showcase your business and stand out from the competition
Review rating
We made a change to how review star ratings are calculated, reflecting only the last 12-months of reviews. This change means the score is more accurate, which builds more trust with consumers, as buyers place much more value on recent reviews when making a buying decision.
Expert motorhome and caravan content
We published lots of editorial content including motorhome and caravan reviews to help build trust in the vehicles you sell. We also ran paid social advertising adverts which attracts more buyers to Auto Trader and more eyes to your adverts.
Improving our platform to deliver an enhanced consumer experience
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We continually look to improve adverts to better meet buyers needs, which in turn leads to more time spent on your adverts, and this year was no different. We introduced a new gallery grid view allowing consumers to inspect and easily navigate between images at a much faster pace, as well as enabling better vehicle history and condition transparency, helping improve consumer trust and adding specific fields for you to save time.
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Users of iOS and android apps can now compare vehicles in the same category with our brand new compare tool. The app contains specific fields such as birth which can be compared side by side, keeping your adverts front of mind to buyers.
Easier and efficient stock management
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We’ve introduced a simpler and more efficient process to manage your sold stock in Portal meaning you can move stock back into stock easier should a deal fall through, or perform other jobs on the vehicle.
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We are constantly envolving our technology tool which is designed to improve operational efficiency by enabling two-way connectivity between retailer systems and Auto Trader in real-time and have made several improvements over the past 12 months including adding multiple new fields to stock API for an easier user experience for you.
We hope you enjoyed the products our teams have delivered in 2023, there is lots more to come in 2024.
We look forward to working with you, next year and beyond.