Auto Trader Motorhome and Caravan improvements to help you drive performance in 2023

We’ve been working hard year-round to update and expand our products to ensure motorhome and caravan buyers and sellers can make the most of using Auto Trader. 

Here we showcase some of the powerful updates and improvements we’ve introduced over the last 12 months, and how they’ve helped you to drive your performance, win consumer trust, bring you the latest insight and make buying and selling easier. 


More opportunities to sell on finance 

Finance calculators

Our brand new finance product means that you can promote your own finance offers to potential buyers, right at the point where they are researching and buying, optimizing the buying journey for consumers and maximizing your sales opportunity. 

Helping your brand new stock stand out

The market’s had it’s challenges, but we’ve helped support retailers

Winter stock offer 

You’ve had the opportunity to increase your online forecourt at no extra cost with our double stock offer. Helping to give an extra boost in sales performance during the winter season.  

Upgrade your package

If stock has been an issue this year, we’ve offered a solution to make stock work harder with our package upgrade offer, increasing prominence and visibility to achieve a higher response on your adverts.

Quarterly Market Insight 

Our new monthly intelligence reports inform you of everything you need to know about the market, from sales data, to pricing to market health trends to help you stay on top of the market. 

Find the reports here 


Focus Forward

Your performance is number one to us and our team of Retailer Support colleagues are on hand to help you set a clear strategy and achieve your business goals with the help of our 15 minute Focus-Finder. In 2023, we supported 1 in 2 retailers with setting and achieving their goals.

Book your 15-minute Focus Finder  

More opportunities to build trust, showcase your business and stand out from the competition 

Review rating

We made a change to how review star ratings are calculated, reflecting only the last 12-months of reviews. This change means the score is more accurate, which builds more trust with consumers, as buyers place much more value on recent reviews when making a buying decision. 

Expert motorhome and caravan content 

We published lots of editorial content including motorhome and caravan reviews to help build trust in the vehicles you sell. We also ran paid social advertising adverts which attracts more buyers to Auto Trader and more eyes to your adverts. 

Improving our platform to deliver an enhanced consumer experience 

Easier and efficient stock management  

 

We hope you enjoyed the products our teams have delivered in 2023, there is lots more to come in 2024.

We look forward to working with you, next year and beyond.

 
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Auto Trader Truck, Plant and Farm improvements to help you drive performance in 2023

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Auto Trader Bike improvements to help you drive performance in 2023