Pricing to the live market with Auto Trader Valuations
Maximising Valuations: Stay up to date with the constantly changing market with Auto Trader Valuations.
The automotive market is constantly changing making pricing a constant battle for all retailers. Auto Trader Valuations can help you to make better business decisions, faster. Allowing you to adapt quickly to the market and make use of the most up to date and accurate valuations available.
Importance of pricing to market
With increasing price transparency across similar vehicles for consumers, pricing to market is more important than ever. With the value of vehicles changing daily it’s important to ensure you have visibility of the live market so you can make the most profit from your vehicles and maintain a competitive edge. If you price too high or too low consumers may overlook your vehicles making pricing to market a crucial element of any pricing strategy.
Not only can Auto Trader Valuations give you real time valuations, but our price indicator flags give consumers confidence in the price.
Quick tip: If your car is flagged as a higher price don’t worry, just make sure to highlight to the consumer the extra value they are receiving to warrant the price e.g additional features or an extended warranty / aftersales service.
Pricing to the live market using our valuations can help improve days to sell and ensure that you are utilizing everything available to you in your package. Unlike other providers, you can be sure that there is no opinion or bias going into our valuations and it is simply a reflection of our unrivalled visibility of millions of transactions and price changes on a daily basis within the live market.
Learn More: Why not check out our dedicated masterclass to learn more about how pricing to market using Auto Trader Valuations can benefit you!
How to access our valuations
As part of our efforts to improve your Auto Trader experience, we have made our valuations more accessible across both Portal and Auto Trader Connect so pricing to the live market is now easier than ever!
Forecourt View
We have made our valuations available in your forecourt view alongside the price position allowing you to keep track of your forecourt pricing in one place. Making it easier to keep pace with the live market.
Vehicle Insight
Introducing our latest innovation to help you save time and get more from our data. Supported by Auto Trader Valuations, Vehicle Insight can give you more information than ever before on each vehicle stocked in Portal, offering real time insight to strengthen your pricing strategy.
Better Auto Trader Connect integration
We have been working with our partners to make Auto Trader Valuations available in your own systems. If you create and manage stock in a 3rd party system, you can now look-up and retrieve Auto Trader Valuations within your existing software and applications using the Auto Trader Connect platform. Once integrated you can use our valuations to help you price to the live market.
With Auto Trader Valuations you can have confidence in your pricing and have the visibility to make quick adjustments helping you to protect and maintain your desired margins while staying competitive.
Watch below to explore how Auto Trader Valuations can help you with pricing to the live and to learn why our valuations are unique and trusted.