Increase day-to-day efficiency and improve advert accuracy with automatically selected optional specification
Benefit from enhanced optional Vehicle Identification Number Specification (VIN Spec) data when listing your stock
Manually adding a vehicle’s optional specification can be tricky. Knowing what spec to look for, and on which vehicles, is difficult and can often be a mundane task. When doing this day-in day-out, it’s easy to miss specification added at the factory.
In fact, recent analysis shows that 46% of retailer adverts* are inaccurately describing the vehicle on Auto Trader. And, on average, these same vehicle adverts are missing more than half (54%) of the optional spec the vehicle left the factory with.
But why does it have to be so difficult?
The simple answer is that it doesn’t.
We are working with an increasing number of leading manufacturers to provide optional VIN Spec data on our platform. With this powerful data, describing a vehicle’s optional extras 100% accurately will take just a matter of minutes.
Fully integrated with our platform, VIN Spec data will automatically select optional extras when:
Looking up the VRM of an out-of-stock vehicle
Listing a vehicle advert
Editing an existing vehicle advert
Retail checking a vehicle
For AT Connect customers, integration with your stock management system will be coming soon, bringing more power to you, across your network.
Discover more about AT Connect
Many customers are already integrating our VIN Spec data into their day-to-day operations:
“It has been a great addition to Motorpoint’s merchandising toolbox. The accuracy of the specification data is spot on, it’s easy to use and a welcome addition for our team when they are listing cars and valuing part-exchanges. Being able to access this level of information means we can provide ever higher levels of vehicle specification accuracy and it provides a big benefit for our customers when they are researching and choosing the right vehicle for their budget and lifestyle.”
Scott Greensmith, Digital Partnership Manager, Motorpoint
This feature will be available for an increasing number of vehicles as we begin to integrate more manufacturer VIN data onto our platform.
Details on where you will see the benefits of VIN Spec data, along with a list of brands currently benefitting is available here.
*Analysis based on 52,000 vehicles advertised on Auto Trader on 27/07/2022, where VIN Spec data was available for those brands
