How we’re helping your buyers do more online
As a retailer on Deal Builder, you’re enabling a more seamless experience from your Auto Trader adverts right through to completing the sale. By creating a slicker, more transparent, and more flexible journey, buyers arrive to you more informed and ready to purchase.
As part of our continuous development of Deal Builder, we’ve been working hard on bringing new features and improvements to enhance the solution.
Bringing more digital-ready buyers to you
Car buyers now want to complete more of the buying journey online. In fact, our research has found that 6/10 buyers have done - or want to do the majority of jobs online.
More recently, we’ve seen an increasing appetite amongst visitors on Auto Trader to search specifically for cars that they can purchase purely online.
‘Buy a car online’ on Auto Trader
We’ve evolved our ‘Buy a car online’ page on Auto Trader. The new evolution of this page will act as hub dedicated to reaching and informing an audience of digital-ready car buyers.
The page talks to the benefits of Deal Builder, with key messaging about the flexible stages of the journey, having confidence in the process and learning more about buying a car online. All geared around ensuring that your buyers feel confident completing more of their purchase journey online, through the Auto Trader platform.
The vehicles available to search from this page will only feature cars that are available through Deal Builder. Meaning that digital-ready car buyers are matched with digital-ready retailers, like you.
Evolving the customer journey
Introducing a new search filter
In our efforts to bring more digital-ready buyers to your adverts and to help consumers find their next car online, we’re trialling a new “Reserve with Auto Trader” search filter. Available in search now, when selected this filter will surface vehicles available to reserve through Deal Builder. We hope these changes will help to bring the right buyers to your adverts, creating a seamless digital car buying journey.
The new search filter now appears in search allowing for consumers to search for vehicles on Deal Builder
Supporting your buyers
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Ensuring your buyers feel supported is key to maximising conversion from advert view to submitted deal.
With our new Live Chat functionality, your buyers can speak to our dedicated support agents for digital support throughout building their deal. This includes guidance on how to complete specific stages of the process and answering any technical questions about the journey.
As always, any questions a buyer has specifically about the vehicle, the deal or your business, will always be directed through to you.
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An informed buyer is a confident buyer.
To help guide your buyers through the Deal Builder journey, we’ve integrated handy tips and pop-up content at every stage of the order process. Buyers can select to learn more about the various component parts of building their deal, without leaving their in-progress order.
Our new Live chat functionality supports your buyers with any technical questions, whilst our informative content allows them to be confident throughout their online Journey on Auto Trader.
Continuing to enhance Deal Builder
These improvements have all been designed to provide a more seamless journey for your customers whilst driving greater efficiency within your business. They come as part of the continuous enhancements that we are making to the Deal Builder journey to create the best possible experience for Retailers and Consumers.
If you’d like to work with us to further improve the Deal Builder journey, please reach out to your account manager to provide your feedback.