How Precision Motor Group are using Deal Builder to maximise conversion and efficiency
Based in Harlow, Precision Motor Group have been operating for over 6 years. Precision joined Deal Builder over 6 months ago and have had great success since. With over a 60% deal conversion rate, the team have been able to expand their digital forecourt and engage with car buyers, even when they’re closed.
We spoke to Paul Fletcher, the Managing Director of Precision Motor Group, to get an insight into how he and his team have harnessed the power of Deal Builder to meet their customers wherever they are on their digital journey.
“It’s great, it’s probably the best product Auto Trader has built. It integrates well with our systems and is easy for consumers to use.”
Integrating Deal Builder and setting up for success
To get the most from Deal Builder, Precision Motor Group highlight the importance of integrating the product into their ways of working, and how keeping up with best practice puts them in the best possible position to find success.
Here’s a few ways Precision Motor Group are getting the most out of Deal Builder:
Advert quality is key. Keep up the best practice
Deal Builder works for Precision Motor Group around the clock. They do this by ensuring their adverts are high quality, descriptive and packed full of high-quality images and a video, leaving potential buyers with no doubts or questions. Building this trust with potential buyers gives them the confidence to place a reservation, even without speaking to you.
Check out our dedicated Deal Builder best practice blog for more top tips
Be willing to adapt
The transition to omnichannel retailing required flexibility and changes to Precision Motor Group’s way of working. They have embraced change and aligned Deal Builder with their current processes to maximise its potential.
“We had a great introduction to Deal Builder, it was easy to get started and worked alongside our current processes. It just makes sense; the consumer journey is nice and easy and our customers like that they can get their deposit back.”
Embrace Deal Builder as a tool for success
When used effectively, Deal Builder can bring lots of benefits. Precision Motor Group have embraced Deal Builder as a tool to support their business and a way to reach their customers wherever they are on their digital journey.
What benefits have Precision Motor Group seen when using Deal Builder?
Selling more cars when closed
Paul shared that the biggest benefit that Precision Motor group have seen since joining Deal Builder is that they are selling more cars when closed than ever before. Prior to Deal Builder, Paul explained that many customers would not contact them out of hours resulting in missed leads. Now, Deal Builder has turned their business into a 24-hour forecourt, helping them stay engaged with buyers even when they’re closed.
Improved operational efficiency
Precision Motor Group have seen deals convert at a higher rate than traditional leads, and customers submitting deals have a much higher purchase intent. This has enabled the sales team at Precision Motor Group to be more efficient and puts them in a strong position to complete the sale.
A brand-new tool to drive business forward
Precision Motor Group maximise Deal Builder’s potential by using it to support their sales force, saving them time and bringing in more purchase ready buyers.
If you’d like to learn more about how Deal Builder can support your business’s transition to omnichannel retailing, reach out to your Account Manager or sign up to speak to us below.