
Autotrader | Insight blog
Insights from the UK’s #1 automotive marketplace
With the issues affecting supply, Is it time to re-evaluate your stocking policy?
August saw record levels of demand from consumers seeking out their next vehicle. But with supply issues continuing, what can you do to ensure your forecourt remains stocked and that you are capitalising on demand?
The new car market’s loss will be the used car market’s gain
The latest figures from the SMMT (Society of Motor Manufacturers and Traders) show that new car transactions dropped 22% year-on-year in August 2021. But despite this drop, our Commercial Director Ian Plummer believes there are still reasons to be confident in the market and that the shortfall in new car registrations presents a huge opportunity for the used car market. Here’s what he had to say.
Have we reached peak demand? Or is there more to come
As we approach the September plate change, we share some of our insights into car buyer behaviour along with our latest market forecasts.
Why we’re giving consumers £100 extra when they trade in a vehicle
We’re set to unlock even more consumer sourced stock for retailers by providing consumers with a £100 extra cash incentive for any vehicle part-exchanged with a retailer using Guaranteed Part-Exchange service or sold through its consumer facing Instant Cash Offer platform.
How we’re unlocking more stock for you
In this week’s webinar, Marc Thornborough caught up with our CEO, Nathan Coe, to share our plans to help retailers maximise their online sales and explain a recent announcement to help unlock more stock for our customers.
The secrets to becoming an award winning retailer
Each year we run a comprehensive analysis of the UK’s 13,500 retailers to determine who are the best of the best and the winners of the year’s Auto Trader Retailer Awards.
So, what did we find through the process and more importantly what do you need to do to become an award-winning retailer? Read on to find out.
We have announced our Auto Trader Highly retailers for 2021
Auto Trader Highly Rated 2021 is now live. Find out all you need to know, including details of our Highly Rated prize draw and what you need to do to be Highly Rated in 2022, right here.
How you could be missing out on £8,757 of profit on your forecourt
Consumer demand is at some of the highest levels we’ve ever seen with many retailers reporting that May and June have been exceptionally strong sales months. But whilst demand remains strong, you could be missing out on extra profit from each sale you make.
In this blog, we’ll reveal exactly what you need to do to ensure your maximising the profit on your forecourt as well as explore whether high priced cars on Auto Trader sell.
Who is the new car buyer?
With many car buyers now on the hunt for their next new car, we reveal exactly who the new car buyer is.
How Luscombe’s Leeds are retailing smarter
Last week saw the last of UK forecourts reopening, and for Luscombes of Leed’s it proved to be a record week, with last week’s performance being 40% higher than their previous record.
To find out what has contributed to such a successful forecourt reopening and what learnings they have taken from lockdown, Marc Thornborough hosted a Q&A with Sam Luscombe and you can find out what they said here.
Auto Trader Highly Rated Awards are back for 2021!
We reveal the details of the Auto Trader Highly Rated 2021 programme.
What to expect as forecourts reopen and why automotive retail has changed forever
As forecourts reopen, we look at reasons to be optimistic for April and practical advice for retailers who want to stay with the industry as it moves forward beyond the pandemic.
One year on from the first lockdown, how automotive has changed forever
As we pass 1 year since the first national lockdown, our CEO Nathan Coe reflects on how the automotive industry has risen to meet the challenges presented by the pandemic and how it has changed our industry forever.
Our marketing plans to support retailers as forecourts reopen
Find out how we’re ramping up our marketing activity as forecourts reopen to bring more buyers to your adverts and bring buyers waiting for forecourts to reopen back into market. Plus we take a look at our latest campaign results and how it has driven more buyers to your adverts
How Auto Trader is bringing women to the forefront of its business and what can be done to challenge sexism in the workplace
How is Auto Trader bringing women to the forefront of its business and what can be done to challenge sexism in the workplace?
These are just some of the questions that were asked to our panel of experts on our International Women’s Day and you can find out what they had to say in our latest blog.
How Mazda have used Auto Trader’s online masterclasses to support sales throughout their network
We caught up with Andreas Welham, Head of Remarketing and Residual Values at Mazda UK to find out how they’ve been implementing our new Retailer Performance Masterclasses (RPM) throughout their network.
An update from our CEO Nathan Coe
Our CEO Nathan Coe shares an update in light of the government’s announced roadmap out of the current lockdown restrictions.
How can I engage buyers with my adverts?
Find out our latest hints and tips on how you can make sure buyers stay engaged with your advert, increasing the likelihood that their search turns into a sale.
January performed above expectations as consumer demand remains robust
Despite the current restrictions across the UK, our market analysis reveals that the automotive retail market performed above expectations in January 2021.
Introducing Retailer Stores
Find out all you need to know about Retailer Stores - an all-new way for you to showcase your brand to buyers on Auto Trader.