Autotrader | Insight blog

Insights from the UK’s #1 automotive marketplace

Jamie Muir Jamie Muir

The new car market’s loss will be the used car market’s gain

The latest figures from the SMMT (Society of Motor Manufacturers and Traders) show that new car transactions dropped 22% year-on-year in August 2021. But despite this drop, our Commercial Director Ian Plummer believes there are still reasons to be confident in the market and that the shortfall in new car registrations presents a huge opportunity for the used car market. Here’s what he had to say.

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Jamie Muir Jamie Muir

Why we’re giving consumers £100 extra when they trade in a vehicle

We’re set to unlock even more consumer sourced stock for retailers by providing consumers with a £100 extra cash incentive for any vehicle part-exchanged with a retailer using  Guaranteed Part-Exchange service or sold through its consumer facing Instant Cash Offer platform.

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Jamie Muir Jamie Muir

How we’re unlocking more stock for you

In this week’s webinar, Marc Thornborough caught up with our CEO, Nathan Coe, to share our plans to help retailers maximise their online sales and explain a recent announcement to help unlock more stock for our customers.

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Jamie Muir Jamie Muir

The secrets to becoming an award winning retailer

Each year we run a comprehensive analysis of the UK’s 13,500 retailers to determine who are the best of the best and the winners of the year’s Auto Trader Retailer Awards.

So, what did we find through the process and more importantly what do you need to do to become an award-winning retailer? Read on to find out.

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Jamie Muir Jamie Muir

How you could be missing out on £8,757 of profit on your forecourt

Consumer demand is at some of the highest levels we’ve ever seen with many retailers reporting that May and June have been exceptionally strong sales months. But whilst demand remains strong, you could be missing out on extra profit from each sale you make.

In this blog, we’ll reveal exactly what you need to do to ensure your maximising the profit on your forecourt as well as explore whether high priced cars on Auto Trader sell.

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Jamie Muir Jamie Muir

Who is the new car buyer?

With many car buyers now on the hunt for their next new car, we reveal exactly who the new car buyer is.

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Jamie Muir Jamie Muir

How Luscombe’s Leeds are retailing smarter

Last week saw the last of UK forecourts reopening, and for Luscombes of Leed’s it proved to be a record week, with last week’s performance being 40% higher than their previous record.

To find out what has contributed to such a successful forecourt reopening and what learnings they have taken from lockdown, Marc Thornborough hosted a Q&A with Sam Luscombe and you can find out what they said here.

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Jamie Muir Jamie Muir

Our marketing plans to support retailers as forecourts reopen

Find out how we’re ramping up our marketing activity as forecourts reopen to bring more buyers to your adverts and bring buyers waiting for forecourts to reopen back into market. Plus we take a look at our latest campaign results and how it has driven more buyers to your adverts

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Jamie Muir Jamie Muir

How can I engage buyers with my adverts?

Find out our latest hints and tips on how you can make sure buyers stay engaged with your advert, increasing the likelihood that their search turns into a sale.

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Jamie Muir Jamie Muir

Introducing Retailer Stores

Find out all you need to know about Retailer Stores - an all-new way for you to showcase your brand to buyers on Auto Trader.

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