Auto Trader | Insight blog

Insights from the UK’s #1 automotive marketplace

Laura McNally, Consumer Marketing Director 21/08/2024 Laura McNally, Consumer Marketing Director 21/08/2024

Brand New cars found on Auto Trader

This summer we are launching our biggest new car marketing campaign to date, with the aim of making Auto Trader as known for our new car offering as we are for used.

Laura McNally, Consumer Marketing Director 03/07/2024 Laura McNally, Consumer Marketing Director 03/07/2024

Show on the Road is back for series 2!

Series 2 of our podcast, Show On the Road launches today and we can’t wait for you to meet our new passengers.

Laura McNally, Consumer Marketing Director 08/03/2024 Laura McNally, Consumer Marketing Director 08/03/2024

Supporting you with March 24 plate change

To support with the release of the new 24 plate vehicles, we’ve once again launched a consumer marketing campaign to raise awareness of plate change month and direct traffic to our new vehicle pages.

Camilla Ellerton, Consumer Marketing Director 11/12/2023 Camilla Ellerton, Consumer Marketing Director 11/12/2023

Auto Trader's largest ever marketing investment to drive even more car buyers to your stock in 2024

This boxing day we'll launch our largest ever investment in consumer marketing for the final quarter of the financial year.

Camilla Ellerton, Consumer Marketing Director 06/12/2023 Camilla Ellerton, Consumer Marketing Director 06/12/2023

Continuing to invest in bringing more buyers to your adverts

We’re committed to investing in powerful consumer marketing to bring in-market buyers to your adverts. All of which have worked to bring more buyers to site than ever before!

Camilla Ellerton, Consumer Marketing Director 11/10/2023 Camilla Ellerton, Consumer Marketing Director 11/10/2023

We know what your car is really worth

We’ve launched a new valuations campaign to raise awareness of Auto Trader Valuations, and drive traffic to the ‘value your car’ page onsite.

Camilla Ellerton, Consumer Marketing Director 18/07/2023 Camilla Ellerton, Consumer Marketing Director 18/07/2023

Year-long partnership with Channel 4

As part of the evolution of Auto Trader’s ‘Britain’s Biggest Matchmaker platform, Auto Trader have partnered with Channel 4

Laura McNally, Consumer Marketing Director 14/06/2023 Laura McNally, Consumer Marketing Director 14/06/2023

Launching our podcast - Show on the Road

Our first-ever consumer facing podcast has launched, giving us another channel to reach new and wider audiences on. We’re taking the traditional celebrity podcast out of the studio and into a car for a road trip like no other.

Camilla Ellerton, Consumer Marketing Director 06/06/2023 Camilla Ellerton, Consumer Marketing Director 06/06/2023

Year-long partnership with Global Media

As part of the evolution of Auto Trader’s ‘Britain’s Biggest Matchmaker platform, Auto Trader have partnered with Global, the Media and Entertainment Group.

Camilla Ellerton, Consumer Marketing Director 20/12/2022 Camilla Ellerton, Consumer Marketing Director 20/12/2022

Launching our brand-new marketing campaign

Our brand-new multi-million-pound marketing campaign launches on Boxing Day and we’re giving you a sneak peak of the tv advert…

Camilla Ellerton, Consumer Marketing Director 22/09/2022 Camilla Ellerton, Consumer Marketing Director 22/09/2022

Continuing to invest in bringing in-market buyers to your adverts

We’re committed to investing in powerful consumer marketing to bring in-market buyers to your adverts. We’ve reached buyers through nationwide advertising campaigns on TV, broadcast video on demand, as well as digital channels including YouTube, Facebook, and Snapchat, which has played a key role in being front-of-mind for young drivers.