Auto Trader's new car performance director, Bex Kennett, sits down with Halliwell Jones to hear how the brand is meeting its new car objectives.

This summer we are launching our biggest new car marketing campaign to date, with the aim of making Auto Trader as known for our new car offering as we are for used.

We’re thrilled to share that Auto Trader has been named ‘Best online advertiser for new cars’ at the Car Dealer Power Awards 2024 as voted for by Retailers.

Last week we announced the winners of the Auto Trader New Car Awards 2024 as determined by a survey of over 200,000 car owners. But what did we learn from this year’s survey?

To support with the release of the new 24 plate vehicles, we’ve once again launched a consumer marketing campaign to raise awareness of plate change month and direct traffic to our new vehicle pages. 

As well as unveiling the 23 winners of this year’s awards, we also shared our latest new car insights along with some of what we found in this year’s survey. Discover the five things we learned at this year’s Auto Trader New Car Awards.

On the 9th June 2022 we announced the winners of the Auto Trader New Car Awards 2022, our annual celebration of the very best new cars on offer right now as chosen by the people who matter most, their owners.

Over 156,500 owners took part in this year’s survey, telling us exactly what they think of their car and how well it suits their lifestyle. We shared some of what we found along with our latest new car market insights at last week’s awards, and you can read some of the highlights right here.